Management And Trade
In the storm it is when it is known the good pilot. Sneca Majorities the function of markets every time one faces new knowledge, tools that favor to him in their objectives, reaches and that guarantee to the company profits, more in the present scenes where the commercialization indicates more dynamics and where the companies that are preparation for it manage to conquer and to remain in the markets, satisfying to their consumers. As of 1990, the concept of oriented trade is refined to the client, and it is begun in particular to create products and oriented services to people, with the use of complex computer science systems able to identify specific clients and their concrete needs. Of here the importance of standing out that on the trade tendency have one by one not been exhaustive investigations and what until now exists as material bibliographical is concentrate, mainly, in the author " Don Peppers" next to its partner and colleague Martha Rogers, who obtained by means of this new concept increase of loyalty and satisfaction of the clients and a fast growth of the margins of profit to companies of the United States. Nature, Reach and Repercussions In a world where the trade and the supply are so money changers, are necessary that the client it is taken care of to him of the best way; not only in the service, but in the interrelation that a company exists between the consumer and. One comments, that always we have dreamed about having certain product with certain specifications, nevertheless, we were satisfied to obtaining some similar product; the certain thing, that now the possibility that our suggestions are taken care of and know our tastes individually, is a reality with Marketing One by one. The trade one by one is the existing relation between a company and its clients, through what they are known and the individual tastes of these are determined, its habits of consumption, their frequency of purchase, etc., with the purpose of to focus, on the part of the company, all efforts and strategies, to assure the total fidelity the consumer the effort to know a the clients and to offer products to them with the best characteristics for each, have caused that the companies realize that this effort to know them, can be better profiteer if changes the traditional philosophy of the trade, that he consists of developing the massive production of one or few products and soon to look for to those who serve to him.
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